The power of networking

April 15, 2024

In today’s interconnected society, success rarely occurs in isolation. Whether you’re an experienced professional, a budding entrepreneur, or just starting out, the importance of networking cannot be overstated. It involves establishing authentic relationships and creating a community of individuals who can offer support on your journey. 

Networking is widely recognized as something we should engage in but might not always know how to approach effectively. Nonetheless, building strong connections can bring significant personal and professional benefits. 

Given the significance of building connections today, let’s consider some established approaches for expanding your network and utilizing its potential.

Why Networking Matters

Networking allows you to broaden your reach and learn about new opportunities that may not otherwise come your way. Statistics show the value of connections:

  • Up to 85% of new jobs are found through networking rather than formal recruiting, according to a LinkedIn study. By connecting with people in your field, you increase your visibility, gain access to unadvertised opportunities, and get your foot in the door at your dream company.
  • 73% of employers look at candidates’ networks and online reputations when evaluating them for roles according to Career Builder.
  • 86% of opportunities are filled through personal referral or networking, while only 14% are advertised publicly, according to the National Committee for Quality Assurance.

As these numbers highlight, your network is an untapped resource if you cultivate it properly. The more you put in through relationship-building, the more likely you are to see returns down the road.

Tangible benefits of Networking

Job hunting and career advancementIncreased visibility, access to unadvertised opportunities
Knowledge sharing and mentorshipGain insights, learning from experienced professionals
Collaborations and partnershipsFind investors, clients, or collaborators
Increased brand awarenessPosition yourself as a thought leader

Where to Start Networking

The best way to get comfortable networking is to start small in environments you’re already familiar with:

  • Professional groups – Industry organizations, alumni associations, and volunteer boards.
  • Social groups – Friends of friends, neighborhood groups, hobby clubs, places of worship.
  • Online platforms – Staying connected through LinkedIn, Facebook, and industry forums.
  • Events – Conferences, career fairs, exhibits, seminars, grand openings.

Focus first on casually strengthening ties you already have before branching out. Leverage your current network to meet new people through warm introductions.

Strategies to Deepen Connections

Continuing relationships is key, so utilize digital tools and in-person touches to stay top of mind. A simple tracking sheet ensures follow-up. Additional strategies:

  • Monthly coffee chats with 2–3 contacts help fortify bonds.
  • Send relevant articles, introductions, or referrals whenever possible.
  • Attend each other’s events, webinars, or presentations with supportive questions.
  • Share network members’ career milestones and updates on social media.
  • Offer help or information without expecting anything immediate in return.

With consistent care, loose connections can transform into invaluable allies over the long term.

Expanding Your Reach

Once you’ve cultivated strong connections, consider expanding your network by joining new groups and selectively introducing your contacts to each other. It’s important to continue being actively involved in all of your existing circles to maintain those relationships. 

Seek informational interviews with second-degree connections when possible, as they can offer valuable insights and help strengthen bonds. Attend professional mixers and use organic conversation starters to connect with professionals from various backgrounds. Thoughtfully contribute to online group forums and discussions to increase visibility and demonstrate expertise in specific areas.

Host casual networking events aimed at bringing together individuals from different sectors or industries based on shared interests or goals, creating new relationship clusters. Make sure you have business cards available during these events and consistently collect others’ contact information for future follow-ups.

With a robust yet carefully managed network, the opportunities that come your way will multiply exponentially with each new connection established. Additionally, nurturing long-standing relationships over time will form a solid foundation for personal and professional growth.

Networking is not just an activity; it is also a discipline that offers substantial rewards when approached thoughtfully.

The Power of Networking in Business

When it comes to the professional world, having a well-developed network is absolutely essential for success. Whether you’re looking to start your own company, find new clients or customers, or advance your career – who you know makes all the difference. Networking opens doors and provides opportunities that may otherwise be hidden from view. Some specific ways networking can boost your business include:

  1. Meeting potential partners, investors, or mentors. The right connection could help take your business to the next level. As one entrepreneur said, “I likely wouldn’t be where I am without the advice and encouragement from others in my industry who have become close colleagues.”
  2. Widening your reach to find clients and customers. Referrals from people in your network are a great way to gain new business in a trusted, low-cost manner. People do business with people they know and trust.
  3. Collaborating with other companies. Networking leads to relationships where you can support each other’s goals through partnerships, vendor-client links, joint projects, and more. This synergistic approach grows your offerings and impact.
  4. Gathering market insights and feedback. Staying plugged into an industry network teaches you what others are doing and gives you a pulse on trends. Connections may also gladly review your products or services and provide fresh perspectives. 
  5. Finding new hiring opportunities. Networks give recruiters and employers access to top talent from a wide scope. If you make a strong impression, you increase your chances of hearing about – or being directly recommended for – suitable roles within the network.
  6. Staying abreast of innovations. Interacting with various professionals keeps you learning so you can incorporate useful updates that move your business ahead. New connections may even become future collaborators on cutting-edge initiatives.

As you can see, having an active, diverse professional network opens multiple doors for growth and strengthens your competitive edge in the market. It pays to invest in relationships and carve out time for intentional industry engagement. A thriving network truly is a business owner’s secret weapon.


In conclusion, view your network as an asset that requires attention and nurturing like any valuable relationship. Consistency and caring for others’ success will lead to riches of information, ideas, and goodwill that benefit your career journey and beyond. Get started networking today – you never know what doors may open!